Witness this four-day affair as Ayala Center Cebu’s Activity Center and Exhibit 1 will be transformed into a marketplace full of fashion finds and music. From June 21 to 24, Ayala Malls, Tiger 22 and The Philippine Star invite you to Style Souk as Style Origin concludes with live music, style forums and more.

STYLE SOUK CEBU AYALA 2012

Bringing in together Ayala Mall’s most sought-after vendors, the city’s musicians, and style experts, shoppers will be flexing their fashion muscles and warming up to style experts as they mix and match their wardrobes with this season’s latest endorsements by merchants. Bag great bargains in pop up stores and snag discounts by other mall retailers in a wide variety of merchandise.

This healthy exchange of ideas between merchant and consumer results to a thriving and invigorated industry that is fast and as fickle as the consumer’s tastes. Definitely more than just a shopping event, beauty and fashion experts will also be setting up shop along the Activity Center every afternoon until the 24th. Attendees will also be treated to live music mixes some of the hottest musical artists in the country and you get a marketplace unlike any other.

Local bands will be playing on Wednesday, June 21 from 6:00 pm while ambience music will be played the entire day on Thursday. ZEE Lifestyle will be showcasing a fashion forum called Style Forum: Cebu Fashion thru the lens of Zee: 1996 to 2001 on Friday, June 23 while raffle draws, fashion forums from Peewee Peewee Senining with CAFA  and students, Dexter Alazas and makeup styling from Jonas Borces are also part of the showcase on June 24, Saturday.

Catch this exciting event and more only at Cebu’s premiere shopping, dining and entertainment destination, Ayala Center Cebu. For more information, contact Ayala Center Cebu Concierge at (032) 516-2035 or (032) 231-5342. You can also visit the website: www.ayalamalls.com.ph or “like” the official Ayala Center Cebu on facebook (www.facebook.com/AyalaCebu) for more details on upcoming shows and events.