CEBU, September 8, 2010 – The growing global demand for eco-friendly products continues to be an attractive platform for Cebu fashion accessories made from natural materials.Bijoux Cebu 2010

Seeking to maximize on this market demand, the Fashion Accessories Manufacturers and Exporters Foundation Philippines (FAME Foundation) has been holding an annual trade show for Philippine fashion accessories since 2008. Dubbed “Bijoux Cebu” (Bijoux being a French word for jewelry), this year’s event will be happening on September 18-20, 2010 at Shangri-la’s Mactan Resort And Spa. The show will feature our exporters’ Spring-Summer 2011 Collections, with a theme that revolves around nature’s 4 basic elements of earth, wind, fire, and water.

“The demand for all types of eco-friendly products has never been greater and this is equally true for fashion accessories,”
said Zeny Uy, Bijoux Cebu Chairman. “While other countries scramble to add eco-friendly products to their current lines, our exporters have the distinct advantage of already using eco-friendly materials derived from our country’s natural resources for the past 30 years. As part of our industry’s growth, we now make and use more green components in our products.  We even use recycled and waste materials.  We are now building our reputation as Asia’s destination for green jewelry and through Bijoux Cebu, we hope to strengthen it even more.”

Bijoux Cebu targets foreign buyers from all over the world, especially those from first-world countries who advocate green living.  As early as June of this year, foreign buyers have already been registering to attend the show.Bijoux Cebu is targeting 200 buyers this year, with exhibitors numbering almost 40.  This is about half of all the member exporters of FAME Foundation.

“40 exhibitors is already a big number, seeing that usually only half of that figure join foreign shows abroad,”
Uy explained. “Only a few exporters can join foreign shows due to the high costs involved.  This is why Bijoux Cebu is the better alternative for them, as well as for the buyers who can see more exhibitors and have more products to choose from.”

The event will also feature additional attractions and enhancements.  These include daily fashion shows, craft demonstrations, design competitions, and highlighted by a gala night for the buyers at the Provincial Capitol Hall. Aside from the trade show, FAME Foundation is also holding a lifestyle Garden Bazaar at Shangri-la’s gardens.  Accommodating 100 exhibitors, this will give foreign buyers and resort guests a unique shopping experience.  It is also open to the public.

“Our garden exhibitors will be selling product overruns, fashion accessories, bags, footwear, garments, native crafts, and other novelty items,” Uy said. “These products are normally not available to local markets, yet for this event, we want to open our doors to the Cebuanos, so that they can also see and appreciate the products of Cebu. We have also adjusted our prices with them in mind.”

The exporters’ show will be open daily from 10:00am to 6:00pm on September 18-20, 2010. The Garden Bazaar will be open daily from 9:00am to 9:00pm on the same dates.  Entrance is free. A free shuttle service is also being provided for the days.  Ayala Center Cebu departures are at 9:00am and 2:00pm daily, while return trips from Shangri-la are at 11:00am and 4:00pm daily.  SM schedules are still being finalized as of print date.

The event is organized by FAME Foundation Philippines, with the support of PhilExport Cebu, Export Development Council, DTI, DENR, DOST, DOT, Cebu Provincial Government, and Cebu City Government.

PJ Aranador is once again the show’s creative director, with event coordination by Crinnovent Corp. For more details, one may contact FAME Secretariat at 2550851.

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Kristine Roa The Glamarazzi

**photos by Crinnovent. Reproduction without consent is not allowed.