Islands Souvenirs joins the rest of the country in celebrating love, support and survival this October for breast cancer survivors through its CEBU <3 Pink campaign.


The campaign aims to increase awareness about the illness and raise funds for the ICanServe Foundation to support its activities and advocacies.

For every purchase of a double customized shirt in Islands Souvenirs SM and Ayala branches from October 12-31, PhP10.00 will be given to ICanServe Foundation, a support circle for women diagnosed with breast cancer.

Islands Souvenirs acknowledges the importance of spreading awareness about the condition through its online campaign to add a Cebu <3 Pink badge to profile pictures to show support to the men and women who are battling with cancer. It also partnered with other organizations in their Pink October events namely, the 6th Pink October Run last Oct. 14 and Aboitizland’s Pink Run 2012 on Oct. 20.

Visit Islands Souvenirs on Facebook and follow them on twitter @islandssouvenir to know more about Cebu <3 Pink.

Islands Souvenirs is a subsidiary of The Islands Group of Companies.