The opening of Forever 21 in Cebu was just the perfect fashion event this year especially when everyone has been anticipating the moment when two floors of retail therapy will gobble up a very excited, giddy and ready-to-drop-when-they-shop Forever 21 fans.

VIPS and the media flocked to SM City Cebu Northwing last November 17 for the private launch party of Forever 21 in Cebu and the anticipation grew when they said they were only opening the store only to the guests that night. Our favorite thugs from the Penthouse Cebu were stationed all over the place so I’m pretty certain there is enough shopping space for everyone!

We were also treated to cocktails and the best preview of Forever 21’s Fall/Winter 2011 collection. Check out the fashion show from Mark Chester Goking’s cam!

Such sweetheart deals! These are the stuff that I’m sure everyone would fight tooth and nail for! Inside Forever 21 is Love 21 – Forever 21 chic and affordable accessories from jewelry to bags to shoes, Heritage 1981 – the older sister of a Forever 21 girl in her post-modern late twenties to thirties, Forever 21 Girls for the kiddies, Forever 21+ for plus size fashion and who can ever forget our 21 Men?

Happy to bump into Giebeth and Jon that night!

FOREVER 21 CEBU SM CITY NORTHWING FASHION SHOWand take two at the photobooth!

Forever 21 in Cebu also gave away 500 vouchers and gift packs to the first 200 people who lined up the day after the private launch party. Do you know anyone who got lucky? Pray do blog! 😉

Dress: Forever 21
Oronero by CMG
Necklace: SM Accessories
Watch: GUESS?
Bag: Longchamp

Forever 21 is an American chain of clothing retailers with branches in major cities in The United States, Puerto Rico, Canada, Europe, Asia, and the Middle East that offers fashion and accessories for young women and men. In July 2010, the first Forever 21 store opens in Manila, Philippines with 2,400 sqm. while the second store opened on April 2011 in Makati with 2,000 sqm. The third Forever 21 Cebu is officially open last November 18, 2011.