If you are a Robbie Maddison fan (how could you not be?) and everything DC, there is no better way to represent fandom by DC’s latest release. Teamworks Collection gave DC’s top athletes such as Ricky Carmichael, Travis Pastrana, and Nate Adams free reign to customize their own products and DC is proud to announce the release of motor cross athlete Robbie Maddison Command hoe, a collaboration with DC Moto Athlete Robbie Maddison.
DC Moto TeamWorks collection; a personality-based footwear, apparel and accessories collaboration built to honour DC’s elite motocross athletes. DC team rider Robbie Maddison worked with DC in the creation of their own customized TeamWorks collection pack. Each TeamWorks rider was involved in all aspects of the design process by handpicking the shoe model, patterns, designs, materials, colours and details to suit their individual styles.
Taking his favorite shoe, the Command, he started with a white leather base structure, followed by a black sole. He then threw in the gold and black accents, before finishing with a hefty dousing of his “Maddo” signature on the tongue and heel area. Maddison applied the same color scheme, design and flair for his matching TeamWorks New Era hat and t-shirt.
“I’m so pumped on my new DC signature line. It’s inspired by my on-the-go lifestyle, which is filled with long days and lots of traveling. I need to be comfortable and these pieces are just that — comfortable swagger, especially the air cushioned Command shoe.” says Robbie. “They make life sweet! Go on, get yourself some!”
The limited edition shoe is another premium footwear from DC Shoes which is especially made for the motocross sport (or those who’d simply like to flaunt it!) and boasts of DC-trademarked footwear technologies such as the Mid-length AIRBAG™, DC’s Performance Cup Sole, and Heavy-duty Suede Upper with soft resilient action leather.
Fret not as this shoe is made for those tricky spins and turns without compromising comfort with its hidden nylon lace loops and lightweight mesh tongue. So next time you’d like to land lazy boy flips like Robbie, doing mundane things or working you way with moto footwear, make sure you’re on the right shoes.
You know an athlete is big enough to warrant a patent from a big company such as DC to plaster his or her name all over the gear they produce. Aussie, represent! Teamworks Collection’s Robbie Maddison for DC rules. The DC Robbie Maddison Command Footwear is available at all DC Stores nationwide namely DC Trinom, Gateway, Eastwood Citywalk 2, Robinsons Galleria, Festival Mall, SM Cebu, Ayala Cebu, and Abreeza Davao. It retails at $90.
* A little trivia about Robbie Maddison – he was the guy who climbed the replica of the arch of triumph in Las Vegas and flew at the giant quarter pipe that Red Bull has set up at the pier in Santa Monica.
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**Poster photo by Primer Group unless otherwise stated. Reproduction without consent is not allowed.