Hong Kong-based Shangri-La Hotels and Resorts announced today the launch of the first of the two phases of their mobile application (app) for iPhone.  As a natural extension of the brand’s recently revamped website, the new app will not only encompass all the features of the website’s functions, but it will now provide easy access and booking for Shangri-La’s 72 hotels and resorts at one’s fingertips, anywhere in the world.

Developed to maximise the features of the current smartphone technology, the free Shangri-La app that is available for download through the App Store in English or Simplified Chinese, allows guests to search and book real-time reservations at all Shangri-La hotel locations, view all special promotions and receive location-based offers at specific hotels with GPS technology, and manage their Golden Circle loyalty programme membership account efficiently. The app for iPad, Android and Blackberry devices are currently under development.

See screenshot of the app in iTunes Store and how I found our own Shangrila Cebu in it!

Key features of the mobile app will enable users to:

Explore, book, view and edit room reservations at over 70 Shangri-La, Traders and Kerry hotels and resorts
Join Golden Circle quickly with just a few taps
Check Golden Circle Award Points balance and manage the membership account
Redeem points for complimentary stays plus dining and CHI, The Spa vouchers
Get travel tips, read and share travel stories with Golden Circle members
Integrate with popular social media platforms
Connect to the nearest international toll-free numbers for 24/7 customer support using location-based GPS technology
Retrieve offers and stories at Shangri-La hotels with the built-in QR code scanner

As part of the launch campaign, from now until 15 October 2012, all users who download the app and share their travel stories in “Your Circle” – the segment dedicated to personalised feature contributions within the programme’s travel site “Inner Circle” – will have the opportunity to win one of the 20 luxurious vacations, each of which is a three-night stay in an Executive Suite at any Shangri-La hotel or resort of their choice. Can we say wow now??

Plans are already underway for the second phase of this versatile mobile app that will be launched in the first quarter of 2013 to develop the following additional features that would include more hotel-centric features:

Retrieve room text and voice messages
Set up and cancel a wake-up call
Folio review and express check-out
Make a turndown request
Luggage service request
Individual hotel directory
In-room dining menu and order
Table reservations at different restaurants
Local weather
Airline arrival and departure flight status

Hong Kong-based Shangri-La Hotels and Resorts, one of the world’s premier hotel companies, currently owns and/or manages 72 hotels under the Shangri-La, Kerry and Traders brands, with a room inventory of over 30,000.  Over four decades the group has established its brand hallmark of ‘hospitality from the heart.’  The group has a substantial development pipeline with upcoming projects in Canada, mainland China, India, Malaysia, Mongolia, Philippines, Qatar, Sri Lanka, Turkey and United Kingdom.  For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.