In the ever-saturated world of online shopping, it’s difficult to gain traction days. Yet over the past week, Manila-based entrepreneur Kate Sarmiento’s clothing line caught my eye after checking her out online.

CAST CLOTHING by KATE

Function x fashion – these kaftans are the kinds of stuff Moroccan dreams are made of! The attention here is on your legs, your hips, your “oh so sexy” shoulders and Cast Clothing just hits it home.

Whether full length or knee length, Cast Clothing is glamorous enough to accessorize with cocktails and mocktails. It is all about strong feminine finishes and the kind of prints Kate employs her kaftans with are winners on their own style. Perfect for a Boracay island sojourn, yes?

Accessories with feather earrings, laminated bangles, or
fine diamond and gemstone jewelry at www.povada.com.

“Cast started out in Summer 2009 when I was asked by a friend to design a kaftan/cover-up for her, because she loved what I wore to our beach trips,” Kate said. “She inspired and pushed me to design more and make it into a business.” Thank God for friends who believe in us!

So we brought our summer wear out for a nightcap and donned a tight miniskirt under – isn’t that just putting extra mileage out of your favorite season in the whole world? We wanted to extend and stretch summer so much we wanted to take it outside from the beach to the indoor grind.

For women who are beachcombers and sun-lovers, Cast Clothing by Kate is going to be hugely popular nationwide as a loungewear brand. Cast’s target market are the women who love to go to the beach, lounge under the sun and look glamorous from day to night. It is not only for the beach lovers butalso for the hip, urban and stylish women who just love to dress up and look fabulous.

Spoil yourself. Cast Clothing 2011 Summer collection is priced from P500-P2000. Watch out for Cast’s upcoming beach loungewear collections and more this season. Cast is available at http://facebook.com/castclothing & http://shopcast.multiply.com.