Last August 25, Wednesday, members of the local media and VIPS in Cebu were treated to a presentation from the team behind Enjoy Philippines on their newest edition of the ENJOY lifestyle privilege card. Probably the country’s premier lifestyle card, ENJOY offers over P 250,000 worth of treats, discounts and freebies in Metro Manila, Cebu, and Boracay. To date, it is the country’s fastest-growing loyalty and privilege marketing program counting more than 40,000 members nationwide.

With their second edition lifestyle card, it opened more possibilities to our friends here in Cebu and paralleled the vision of A-List Events, endorsers of Enjoy led by Kaye Luym and Cybill Gayatin.

Although I missed the event, I had the best resources I could find from Cebu bloggers who were present. The launching at Maya Taqueria And Tequila Lounge Cebu in Crossroads, Banilad showed a new ENJOY card that comes loaded with 20% more merchant offers; up to 15 months of membership; and a suite of apps for the iPhone, Blackberry, Nokia, Samsung, and Sony Ericsson handsets.

Yes, you got that right. It means more complimentary champagne cocktails, discounted if not FREE delectable dishes, seizing the hottest shopping finds, and exclusive access to Cebu’s (and Boracay’s) trendiest events. “

“Because Enjoy offers partners presence on print, the internet, social networking sites like Facebook and Twitter, and mobile devices; we’re able to get exclusive perks for Cebuanos that they can’t find in any other promotional tie ups.” says Shanna Lopez, Senior partner at Enjoy. What is actually new about the second edition is that Enjoy Card now comes in two variants – the Philippine edition that includes both the Manila and Cebu – Boracay voucher books for Php 1,995; and a Cebu – Boracay edition that does away with Manila voucher book for only Php 895. Either ways, members save at more than 700 of Enjoy partner venues all over the Philippines.

Light on the pocket? Check. Heavy on the bargains? Check. Wait – there’s more! ENJOY Philippines also allows its members to maximize the card’s potential through EnjoyPH, the mobile application of the Enjoy card. EnjoyPH works on the iPhone, Blackberry, Nokia, Samsung and Sony Ericsson mobile devices. How sweet is that! I downloaded that app on my iTouch and was floored! The app is sophisticated and its probably one of my most used apps (next to teehee).

Now let’s see how the new Enjoy Card looks like.

Actually, you still have the same ENJOY card that you have loved all year. The tin can is still there and so are the colorful maps and brochures that are tastefully done. The discounts on the card though are slightly less than the one-time coupon you get when you sign up for membership (compared to the vouchers). The annual membership fee for Cebu-based residents is P1,000 cheaper than what Manila residents normally pay, but this excludes the thick voucher coupons for Manila establishments. Manila does give bigger discounts compared to most shops in Cebu yet it still doesn’t deplete your dinero.

How to fully use your Enjoy card:

Register and activate your card online
Bring your card, vouchers or phone wherever you go. Either one must go. Should you wish to use your vouchers, tear the perforated coupon and present it to the establishment ALONG with your Enjoy Card.
If you forget your phone, you can still use the card.
If you forget your card, you cannot get any discount. No card, no privilege. The card is tied to the website – – and find all the establishments there (if you don’t have the app on your phone)


Enjoy is probably the hippest and trendiest privilege card (sounds better than discount card) in the Philippines deprecating the others. With its tin can packaging, a lodestone of high-end establishments and generous privileges, everything is practically a giveaway. Discover why over 43,000 members have chosen Enjoy Philippines making it the country’s premiere lifestyle privilege program.

Check out the photos of the Maya Launch. Photo credit from Shanna Lopez.

Special Offer to Registered Members: From July 16, 2010 onwards, Enjoy cardholders who renew their memberships for Php 1,995 online or via hotline 7509258 may choose from 1 of 2 renewal gifts – a supplementary card worth Php 500 to share the joys of membership OR a Php 500 gift certificate* from one of our Enjoy partners.

In Cebu, I saw Fully Booked, Mactan International Airport and Park Lane Hotel selling Enjoy Cards so you might want to grab yourself a kit now! Order here. Free nationwide delivery for prepaid orders.

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Kristine Roa The Glamarazzi

**Text and photos (except Maya Launch) by Kristine Roa. Reproduction without consent is not allowed.