Press release ahead.
Armed with the enthusiasm to flip flop her way to a once-in-a-lifetime experience to Brazil, Farrah was declared winner of the ‘Happy Soles Will Travel to Brazil’ contest in a campaign celebrating the fact that Havaianas has been both a witness and a reminder of Filipinos’ happiest moments. A constant companion on everything from beach trips to food trips, Havaianas has trekked up mountains, walked down wedding aisles and danced under the pale moonlight. For many happy soles, Havaianas is a daily reminder of moments spent with friends and filled with laughter – moments that define who we are.
Havaianaticos were asked “If anything was possible, what would you do to make the world happy for a day?” Video entries poured in by the thousands from all over the country for a chance to win an all-expense-paid vacation for four to the land of sunshine, Brazil.
‘Drumming always makes people happy. Drumming is a primordial language between people that’s why it’s easy for people to come together and understand each other by playing drums. Try listening to Latin music, which is very heavy with percussion, and it’s very difficult not to want to dance or feel cheerful. We wanted to involve children as well, because they are easily the happiest people on earth,’ Farrah narrates happily.
Farrah Lapinid never considered any other answer. Her video entry showed she would make the world a happy place for a day by teaching everyone to play drums.
Out of the thousands of entries, 10 finalists were selected and their entries were posted online wherein anyone who registered member to the Havaianas Happy Soles website could cast their vote. With a ranking of 96%, Farrah Lapinid, who hails from Cebu City, won by a significant margin.
The winner, along with three friends, will fly to Brazil on an unforgettable, all-expense-paid retreat, complete with travel must-haves from Havaianas, Sony, David and Goliath, and Aloha Board Sports. The group of friends will get to experience the cool climate of cosmopolitan Sao Paulo and the endless summer of Rio de Janeiro in quirky clothes from David and Goliath, and stylish resort wear from Aloha Board Sports. Not only will they stay in chic, boutique hotels and dine at world-class restaurants, the four friends will also visit Oscar Freire Street, home to Brazil’s fanciest boutiques, where they will enjoy a shopping spree at the Havaianas Concept Store. A visit to Daslu, a super luxurious shopping mecca is also on the agenda. In Corcovado Mountain, they will get to see the Brazilian icon, Christ the Redeemer, and record the priceless memory with their Sony CyberShot cameras. They will also experience everything from the football madness at Morumbi and Maracana to the breath-taking tropical landscape of Jardim Botanico, a UNESCO site, and the laid-back beach culture of different world-renowned beaches like Copacabana.
The winner will also be able to share these memories with ease, with a new Sony HandyCam camcorder and Sony Vaio laptop, and even a new Sony Walkman mp3 player to bring home the sound of Samba.
Visit http://www.havaianasphilippines.com/happysoles/willtravel to see Farrah’s winning entry.
A.L. Amizade Marketing, Inc. is the exclusive sub-distributor of Havaianas in Central and Eastern Visayas. In Cebu, Havaianas is also available in All Flip Flops with branches at Ayala Center Cebu and SM City Cebu, Rustan’s, July, Republik, Maribago Blue Water Resort, Abaca Boutique Resort and R.O.X Ayala. The Havaianas Kid’s line is also available at Ballooney Shoppe.
**Text and photos by Kristine Roa. Reproduction without consent is not allowed.