Staying true to their London roots, FitFlop has just anchored their Autumn/Winter 2012 Collection to the city’s architecture while also incorporating biomechanically optimized triple-density midsole technology.

The FITFLOP AW12 COLLECTION is inspired by the rise of mixed-living engineering, by the multitude of urban regeneration projects in and around New York and the city’s fundamental daily lifestyle fusion of force and support. THE HIGH LINE PROJECT, an oasis of open-energy green space snaking through an otherwise entirely concrete jungle, also provides a futuristic focus.

The AW12 offer – including a fabulous new CAPSULE COLLECTION for women – caters to the needs of that high-performance hybrid city dweller, for work or weekend, for concrete pounding or strolling Central Park. It’s smart, multi-tasking, multi-occasion footwear, with world-class ergonomic technology and engineering, made to support and cushion the wearer, who in turn gets more accomplished each day.

FITFLOP supertop - CEBU PHILIPPINES > FASHION BLOG

This season is also very special, because it’s the official launch of FitFlop Men’s Line.

FITFLOP SUPERTONE NUBUCK CEBU PHILIPPINES

FITFLOP SUPERTONE in NUBUCK

The FitFlop Men’s Core Contemporary collection includes an all-occasion offer loaded with the patent-pending comfort technology, in key trend colors: inky blue and basic black and browns with accents of mimosa and warm red.

FITFLOP RAFF CEBU PHILIPPINES

WEAR THE SHOES. RULE THE WORLD. FITFLOP RAFF.

FITFLOP MONTY CEBU PHILIPPINES

FITFLOP MONTY

Check out this video that honoured the Men Who Rule – Ivy Man Dy, the tour guide,  Best Chef nominee, Chef Sau del Rosario, Rafa Alunan, digital advertising specialist and hands –on dad, Health and Wellness awardee, Dr. Gail Bitancor, and Quintin Pastrana, renewable energy executive who also builds libraries around the country through his NGO.

The FitFlop Autumn/Winter 2012 Collection is now available at all FitFlop stores in SM MOA, SM City Cebu, SM Baguio, SM Megamall, SM Southmall and SM North Edsa- The Annex. Also available at Rustans Makati, Alabang Town Center and Shangri-La. In Cebu, it is available at FitFlop Cebu SM Northwing and Res | Toe | Run Ayala Center Cebu.

HE MIGHT NEVER WANT TO SIT AROUND AGAIN.