Globe Telecom announced that its network transformation program is halfway completed, with nationwide cellsite change-out set to finish by first quarter of 2013. This was even reiterated during the bloggers’ meeting with Globe’s network engineers and communication manager this week at Pino Restaurant.

 Providing key updates on its network transformation program, Globe Telecom President and CEO Ernest Cu described the company’s massive modernization effort as “different” in many ways from a traditional transformation that other networks go through.  “Others mask modernization with simply a business-as-usual change-out of old equipment. At Globe, our transformation is very different because it is indeed building a brand new network covering core elements, transmission, and access equipment,” he confirmed.

 

photo by ILuvCebu’s Reymond Buenaviaje from his Instagram – from smiling left: Doyzkie, Edd, Joven, Me, Xerxes, Iggy and ReymondCu said that with the complete replacement of its infrastructure, Globe has effectively future-proofed the network with thrice the number of 3G base stations for better call quality and more pervasive coverage, and ready for the commercial launch of 4G LTE this month as the modernization pushes forward.

To date, over 3,000 Globe cellsites have already been swapped with the newest, best-in-class infrastructure while simultaneously increasing 4G HSPA+ footprint by 4x the current site count.

“In the Philippines, as we have said many times before in the past, the networks were actually built for text traffic and not for mobile internet. SMS networks are characterized by very thin backhaul capabilities. Very fast mobile internet almost requires purely fiber optics in terms of backhaul because of the tremendous amounts of data traveling from the base station all the way to the core and out on the internet,” he explained.

The current Globe network is designed to provide quality voice and SMS service on the back of subscriber demand back in the early 2000s. However, the advent of ‘unlimited services’ and new technologies such as mobile browsing giving subscribers access to the Internet via their mobile phones have resulted to existing challenges in the legacy network.

What does this mean for the consumer once the new network is powered up? The highest-ranking Globe official said that it will have “more capacity, lead to quicker, clearer and better quality call and text experience.  With our entirely new network, all these inconveniences will be a thing of the past.”

Globe Telecom President and CEO Ernest Cu in his reaction to the recent NTC benchmark results said, ”It is now clear who is telling the truth and really giving good service to the public even with just our legacy network.  Competition has claimed they are done with their upgrade and there’s no denying the official results from NTC quality tests show their upgraded network performs even below NTC standards. As soon as we fully fire up our brand new network, our subscribers and the entire nation will enjoy a whole new mobile experience that is once again pioneered by Globe Telecom.”

Globe announced recently that its $700-million network modernization program is more than 50% done and is progressively rolling out ahead of schedule for change-out completion nationwide within the first quarter of 2013.  Cu said that unlike other transformation programs that involve merely upgrades, Globe is building a brand-new network that is future-proof and built to provide higher call quality, pervasive 3G and 4G coverage, and faster mobile internet experience.

“We are moving progressively forward and at a faster clip.  We are ahead of schedule so it’s very likely that we’ll accomplish the total change-out by the first quarter of 2013.  Today, there are already marked improvement in subscriber experience in cities that are 100% complete,” Cu said.

This month, Globe is also firing its Long Term Evolution (LTE) broadband network paving the way to offer subscribers the fastest internet speeds. Just recently, Tattoo, the number 1 most preferred broadband brand in the country, unveiled Tattoo Black, the company’s first LTE-powered dongle stick delivering blazing internet speeds of up to 42 Mbps. By 4th quarter of this year, Globe is set to launch the country’s first mobile LTE network which will provide superior data speeds on the world’s best mobile phones and gadgets.

In summary, the Globe president provided a clear picture of what to expect in the network transformation: “This is no usual upgrade. A brand new network will be coming with capacity many years forward, state-of-the-art performance and superior capabilities. You will see and you will find out that this network modernization is indeed real. It is coming and you will feel the difference when it comes to your particular area which will be very, very soon.”