Despite already having spent 50 years of spreading summer happiness, the world’s favorite brand of flip-flops, Havaianas shows no signs of slowing down.
This 2012, Havaianas celebrates its 50th year of spreading summer happiness and good memories, and you’re invited to the party. To make sure you’re dressed for the occasion, get a special commemorative Havaianas shirt when purchasing two regular-priced items at All Flip Flops SM City Cebu or Ayala Center Cebu from June 13-17. Show off your carefree summer fashion with this exclusively designed tee in celebration of the brand’s Golden Anniversary. Feliz parabens, Havaianas, and may you have many more years of endless sunshine to come.
Havaianas was born in 1962 on the sunny shores of Brazil. It was inspired by the clean lines of the Japanese “Zori”, flat and thonged sandals made of rice straw, and the breezy, island culture of Hawaii. A secret 100% rubber formula set it part from other flip-flops that use EVA and PVC by giving it extreme comfort, reliable durability, and the ability to retain its original shape through every step.
Since then, over 3 billion pairs of Havaianas have been sold all over the world; and if every pair was lined up toe to heel, Havaianas would circle the world 40 times. It is now available in 78 countries in all the colors of the rainbow and in fun, fashionable and functional designs featuring classic styles, the latest trends and even collaborations with high fashion design houses. In the Philippines, where Havaianas has been present in 2003, the brand has firmly cemented its place in the hearts and on the “soles” of Filipinos. From what was once considered to be the “lowly” flip-flop, it is now a household name the world over and has been worn by everyone from beach combers, babies, stylistas, sports icons, designers, celebrities and even royalty.
Havaianas celebrates its 50th year of sharing summer happiness this 2012. Experience the summer vibe that never goes out style with the world’s favorite rubber flip-flops brand. A.L. Amizade Marketing, Inc. is the exclusive sub-distributor of Havaianas in Central and Eastern Visayas. Take part in the Havaianas story and grab a pair now at All Flip Flops Ayala and SM, Rustan’s, Republik, Maribago Bluewater Resort, Abaca Boutique Resort, Walk In Shoppe at the Imperial Palace Lobby, R.O.X Ayala and LYM Virus Boutique, Paseo Saturnino branch. The Havaianas Kid’s line is also available at Playpen at the Banilad Town Centre. For more information, check out www.havaianas.com.