Their 50th year truly brought a lot for our favorite summer and flip flop brand this year. To advocate Earth Hour 2012, Havaianas is lending a hand to taking care of the environment by practicing the three R’s of waste management with a fun and fashionable flair. Havaianas, the world’s leading flip flop brand goes beyond fashion to introduce Havaianas Eco, a new style that will lend every Havaianatico’s feet a nature-friendly style.


Havaianas Eco pair recycles rubber left over from your favorite Havaianas flip-flops during regular production and is still made with a 100% secret rubber formula. Available in Pop Rose and White/Green, Havaianas Eco comes with a translucent jelly strap featuring a colored Havaianas logo and soles that are artfully adorned with fun illustrations depicting the recycling and production process of how each pair of Havaianas Eco is made.

Now how awesome is that? Can we donate our old Havaianas (hey, Basti the shih tzu sometimes find a liking to rubber sob!) for recycling? That would be something else!


The 3Rs – Reduce, Reuse, Recycle mean three great ways of eliminating waste and protecting the environment. Everyone needs a healthy environment for our own health and happiness, that’s why effective waste management is a cause so many around the world has taken up. Recycle means to process old, used items in order that the material can be used to make new products. Reduce refers to lessening the amount of items or resources that are consumed, using only the amount that is needed, and looking for alternatives that will lessen our use. And reuse means extending the ‘life’ or repurposing an item rather than discarding or throwing it away.

As an eco-friendly pair, this newest Havaianas style highlights the brand’s social responsibility towards helping to preserve our environment. This 2012, start your year anew with a sustainable lifestyle and your own pair of Havaianas Eco. Earth is probably kissing Havaianas right now thanking her.

Experience the summer vibe that never goes out style with the world’s favorite rubber flip-flops brand. In Cebu, Havaianas is available in All Flip Flops Ayala and SM, Rustan’s, Republik, Maribago Bluewater Resort, Abaca Boutique Resort,  Walk In Shoppe at the Imperial Palace Lobby, LYM Virus Boutique-Paseo Saturnino and R.O.X Ayala. The Havaianas Kid’s line is also available at Playpen at the Banilad Town Centre. For more information, on where to get Havaianas Eco check out