Macy’s, the U.S. chain of mid- to high-range department stores, teamed up with our favorite flipflop brand to bring indigenous flare to the stores’ “Journey to Brasil” initiative this spring. Celebrating the culture and spirit of Brazil, Havaianas will create signature windows in three of Macy’s flagship locations, an exclusive pair of sandals and allow Macy’s consumers to enjoy the special “Make Your Own Havaianas” activation.
On May 14th, Havaianas will unveil their first-ever window installation for Macy’s. Designed by the famous Brazilian agency Criacitta, the installations were inspired by the heart pumping euphoria of Rio and the carefree spirit of Brazil. The windows will be on display at Macy’s flagship locations in New York, San Francisco and Chicago until June 1st.
To celebrate this exciting partnership, Havaianas has also designed a limited-edition flip-flop. Fresh from Brazil, the Havaianas Slim Fashion style in gray, feature an eye-catching deconstructed camouflage floral and stripe pattern, on top of their best selling slim gray style. Once only available in Brazil, Havaianas has brought them stateside exclusively for Macy’s “Journey to Brasil” program with a retail of $26.
In addition, once available only at VIP functions and for celebrities, the “Make Your Own Havaianas” pop-up will be available at the three Macy’s flagships on the following dates:
Macy’s “Journey to Brasil” May 15, 16, 17 NY, Herald Square
Macy’s “Journey to Brasil” May 17,18,19 San Francisco, Union Square
Macy’s “Journey to Brasil” May 16,17,18 Chicago, State Street
“Make Your Own Havaianas” will offer guests the opportunity to customize their own flip-flops just like some of their famous celebrity idols, including Angelina Jolie and Brad Pitt, Ivanka Trump, Nicole Richie, Natalie Portman, Kourtney Kardashian, Maria Menounos, Ke$ha, and more. “Make Your Own Havaianas” will offer consumers the opportunity to customize their own color combinations of flip flop straps and bottoms and chose to add on their own pins, up to two pins a pair. Havaianas iconic Top style will be offered up in 15 different color foot beds and 15 different color straps, along with 35-40 different types of pins.
Havaianas celebrates its 50th year of sharing summer happiness this 2012. Experience the summer vibe that never goes out of style with the world’s favorite rubber flip-flops brand. A.L. Amizade Marketing, Inc. is the exclusive sub-distributor of Havaianas in Central and Eastern Visayas. Take part in the Havaianas story and grab a pair now at All Flip Flops Ayala and SM, Rustan’s, Republik, Maribago Bluewater Resort, Abaca Boutique Resort, Walk In Shoppe at the Imperial Palace Lobby, R.O.X Ayala and LYM Virus Boutique, Paseo Saturnino branch. The Havaianas Kid’s line is also available at Playpen at the Banilad Town Centre. For more information, check out www.havaianas.com.