Friends, family and the media all gathered at GILT last November 10 to witness big changes that will take place in milk tea lovers’ lives. Sorry late post but this was one of the many highlights of our 2012! 🙂

Mark Monta, Jem Villaverde, Marco Diala, Kristine Roa, Reymond Buenaviaje, Sinjin Pineda, Angeli Bas and Joven Morales

philip mayol frank, john and friends doing the heart tea stamp
philip mayol, frank, john and friends doing the heart tea stamp

Christine Fernandez and friend
Christine Fernandez and friend

GILT Jay Chiongbian and April Rama
Jay Chiongbian and April Rama

After almost a year of healthy milk tea straight from the heart, HEART TEA MILK TEA is launching a sleeker and bolder look that will communicate to a larger, hip and active lifestyle market.  The branding was transitioned to a modern design – a style of branding that would appeal to the younger and more active milk tea enthusiasts.

“I see Heart Tea Milk Tea to be visible and present in most universities in the metropolitan,” said Frank Oliva, Managing Partner of HeartTea. “And in a few more months, Im hoping Heart Tea will be also visible to the public in places like malls and arcades.”

Hosted by June Rabin, the event also announced the Heart Tea’s endorsers’ Ms. Lucena Rose Magdadaro, Ms. Velez 1st Runner Up 2011 and Ms. Bernadine Go of Vamp Talents. The brand launch is also coupled with the introduction of the new variance of milk tea to add up to the original tea flavours on the menu.

After we all tried the Blueberry Popping, Mango Popping, Orange Popping, and Cranberry Popping, we knew how much these moments were worth.

HEART TEA MILK TEA is located in IT Park with branches at Cebu Doctor’s University, Convergys Banawa.  A new branch located at the Southwestern University area, fronting Aznar Coliseum’s main gate, will be open on November 20, 2012.

Congratulations, Heart Tea! Thanks to Alain Lim of CebuFinest.com for the photos.