Only a year old in the Philippines and even less than a month old in Davao, Jane Iredale is finally here in Cebu! Judith Barran, President of True Scents and Minerals Inc., the exclusive Philippine distributor of Jane Iredale Mineral Cosmetics, was happy to indulge Cebuanas with their love for cosmetics. We were invited to the launch of Jane Iredale in Cebu at Glamour Secrets, BTC. Everyone was stoked with the mini makeup party and the cocktails and the impromptu makeovers.
I was happy Khym found the time to go with me. Like me, she is a makeup addict! We took the time to take photos of each other getting a short makeover by a makeup artist of Glamour Secrets.
I love the product packaging. I’m sure it has received enormous attention with its high-end look – gold finishes complemented by sophisticated black accents are just luxurious.
Karina Gajudo (above) and Mis. Mitz Baltazar (below)
Jamie Zanoria (above) and Kryz and Jacklyn Uy (below)
The goals of Iredale Mineral Makeup have been essentially twofold. First, create a makeup with a superior look and feel – makeup for the HDTV age, if you will. Second, create a makeup that is actually beneficial to the skin. The popularity of Iredale’s line indicates the great degree of success Ms. Iredale has had in meeting these two goals. The products have wide popular acclaim and are increasingly popular with dermatologists and skin care clinicians.
Jane Iredale was really aiming for: makeup that is a true extension of skin care and at the same time aesthetically pleasing. I can’t wait to blog about Jane Iredale products soon. I find their mineral makeup appealing and their concealer, after trying them on, looks like its going to find a place in my makeup bag.
Glamour Secrets is located at the Ground Floor of Banilad Town Center.
Forever 21 Cebu will be open on November 18, 2011 at the SM City Northwing. Stay tuned for the exclusive grand opening feature. xx
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**Poster photo by KRISTINE ROA unless otherwise stated. Reproduction without consent is not allowed.