There was so much brouhaha over the Levi’s Curve ID’s. While women who have issues squeezing their curves into regularly-sized denim balked at the idea of representing their body shapes into only three types, others have celebrated Levi’s ingenuity into categorizing their jean solutions into Slight Curve, Demi Curve and the Bold Curve.
Launched in the Philippines early this year with a tag line that says, “All asses are equal”, the three curve IDs are solely based on a woman’s shape and not, surprisingly her size. Slight Curve – (for women with straight figures, or have trouble finding jeans that fit at the waist), Demi (for women who are more evenly proportioned aka usually the girls who hardly have trouble finding jeans that fit AT ALL), Bold (for women with curves who experience waist gapping in the back), and Supreme (for women with the curviest shape and need a back with a higher rise so it doesn’t sit too low).
In reality, even if Levi’s says it is all about the shape, Levi’s Curve IDs converted to sizes are in three versions of the latter ranging from 2 to 14. When Levi’s took body scans of more than 60,000 women in 13 different countries to help create the perfect pattern of all curve patterns, this kind of diversity makes you think about other women’s body that were not part of the 60,000 scans (and not in that sense you dirty minded you). I personally believe that the curve ID is for Asian women who bear the most percentage in having a 22-inch waistline compared to a 34-inch waist. A 34-inch waistline to Asians MAY be counted as curvy but I really can’t say much about other women too. What about women of other races? Christina Hendricks? Beyonce? Yes, that’s what I mean.
My history in wearing jeans is practically non-existent because one, I can only count with my fingers the number of pairs I have in my closet and two, I have jeans-related nightmares in the past. You don’t know what it is like to find jeans in my figure. I have short legs, no hips and a huge torso – how in the world can you create a miracle with that? And Philippine weather is hot and humid enough to make jeans so intolerable!
When I trooped to the Levi’s store for women in Ayala Center Cebu a while back, I was immediately told that I am a SLIGHT curve and that I have to choose my favorite wash and leg opening (skinny, straight cut, boot leg and flare) after. The process is actually easy and simple and when I say “process”, the ladies at the Levi’s store will go down on their knees and take your measurements. You feel like you just had something tailored-fit to your size and immediately got to bring home your pair after. Talk about instant jeanology!
I went home with this pair and wore it of course at the latest Levi’s Roadwear Party held in Cebu.
Us with Ann Kalaw from Philippine Star and Jeff Songco from Thinline
And of course with the Djs’ DNile and Katherine
Did you ever have issues squeezing your curves into regularly-sized denims? Have you always wondered why nobody sized their jeans this way? Levi’s simply cannot cater to everybody and not everyone is also happy with the way the jeans brand offered only 3 curve IDs; but hey, this effort should be acknowledged just like how some people loved their 501s and 505 jeans. There are many variables to choose from and although Levis cannot truly win over all asses out there, a percentage of those asses are now gratefully embracing this new revelation.
Who knows what Levi’s will come up next in the future? Should other jeans brands declare bankruptcy now and delve into other occupations such as will writing perhaps? Have decided to find out which curve matches your body share?
So, what kind of CURVE are you?
**Poster photo by Kristine Roa unless otherwise stated. Reproduction without consent is not allowed.