Welcome to Cebu, Manila!
New friends from an advertising agency in Manila visited Cebu in February and I’m happy to say that they will be seen in the island more often! Jeff says he can’t remember the first time he has been to the South but he was sure glad he did. We were treated to the launching of Levi’s 2011 Roadwear Campaign last month at Maya and Cebu’s media were there to grace and welcome our Manila guests. Earlier in the afternoon, we also visited the newly opened Etam store at the Ayala Center Cebu to check out their Summer 2011 collection.
Sorry, had to repost this – our online portal isn’t exactly visually stimulating! 🙂
Above – Everyone with Jigs Arquiza , Below – Me and one of my favorite persons in Cebu, Alexis! (photo by Jeff)
Below – Frank Briones, Michelle Uy and Jeff Songco
Behind each pair of well-worn and lived-in denim is narrative of the relationship the jeans has with its wearer. This year’s summer season has us denim-lovers flocking to Levi’s Roadwear campaign for Spring 2011 launch at Maya. It was a private dinner last February that had us ooh-ing and aah-ing to sumptuous Mexican dishes including Maya’s best-seller Angus steak pure supplied gratis. Hosts Frank Briones and Jeff Songco of Thinline Advertising entertained guests as they get to know more about the Levi’s Roadwear Campaign. Present in the media launch were Oj Hofer of Zee Magazine, Jigz Arquiza of Sunstar, Alexis Yap of RCTV, Sheila Ngo of Monster Radio Cebu, Michelle Uy of y1010fm, Marlen Limpag and Louela Pegarido of living.cebunetwork.com and mycebu.ph. The party went dancing at the Penthouse after the launch to maximize our Saturday Night and show our new friends from Manila the infamous Cebu nightlife.
Launched in Levi’s stores in January, Levi’s Roadwear Spring 2011 campaign embraces the spirit of adventure and embarking on a journey. Through its “I…” tagline, Levi’s hopes to inspire denimheads to go out, explore and embark on adventures. Explore the great outdoors and pursue your life-long dreams and adventures with Levi’s® as your constant fashion companion!
Each fray, rip and tear tells the story of that bond, each capturing a highlight in an excursion taken. Talk about a cheers-worthy event! Levi’s® Men’s Store and Levi’s® Women’s Store are located at the groundfloor of Ayala Center Cebu.
Catch the exclusive Levi’s Roadwear Party at the Penthouse Cebu this April 28, Cebu! See you!