Introducing the New Levi’s® Curve ID Bootcut Skinny for Fall – A Modern Take on the Classic!
When it comes to denim, the skinny, wide-leg and boyfriend cuts have ruled catwalks and sidewalks alike around the world for the past several years. Enter the Levi’s® Curve ID Bootcut Skinny, a modern take on the traditional boot cut with a tapered, super skinny silhouette that kicks out at the ankle to create a sexy, legs for days, feminine tailored look.
“With the new Levi’s® Curve ID Bootcut Skinny we’ve completely re-invented the fit to make you forever think differently about the bootcut,” said Jill Guenza, Senior Director of Women’s Design of the Levi’s® brand. “Our new Bootcut Skinny jean is part of the innovative Levi’s® CURVE ID fit system – our line of custom fit jeans designed for varying body types to give the best fit possible. This new style implements the amazing fit technology of Levi’s® Curve ID while providing a tailored, uber feminine fit that flatters every curve.”
Levi’s® Curve ID Fit System
Unlike other denim brands, Levi’s® Curve ID utilizes a unique, customized fit system focusing on a woman’s shape and proportions, not her size. The Levi’s® brand designers studied body scans of more than 60,000 women to develop custom fits based on the difference between the measurement of a woman’s hip and seat – the greater the difference, the more curvy the body.
Slight Curve – Gracefully Straight
Slight Curve is designed to define a woman’s waist, while accentuating her curves. If jeans fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.
Demi Curve – Elegantly Hourglass
Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.
Bold Curve – Beautifully Curvy
Bold Curve is designed to hug the waist, without gapping or pulling. If jeans fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.
Our new Levi’s® Curve ID Bootcut Skinny for Fall will be offered in each custom Levi’s® Curve ID fit and available in classic, modern and low rises. An array of innovative washes will be available including a buttery soft, super stretch denim sateen fabric. Design details include feminine indigo piping that washes down with the jean, color blocking, and no side seams, delivering a clean, polished look.
Levi’s® Curve ID is available in select Levi’s® Stores nationwide now. Each store offers trained fit experts to help women identify their personal Levi’s® Curve ID and help them find the best fitting jeans.