Rooted in authenticity, Levi’s® Spring/Summer 2012 Collection features contemporary Americana looks and effortless style. The collection sets off an easy-going summer feel defined by craftsmanship and simplicity.
Inspired by ‘The Sea Ranch’, Levi’s® infuses breathtaking harmony from unspoiled surroundings- rugged beaches, sea ranches, traditional farms and time spent working outdoors on a long hot summer day! There’s a real desire to showcase authenticity. It’s about respecting the past while designing a better future.
The inspiration for the color palette is a mixture of indigos, tobacco, reds and fresh summer whites – stems from a deconstructed pair of jeans that is washed, worn and sun scorched. Oxidized, faded colors with a home-spun, worn-in feel make up the core of the collection and are alternated with pops of color including vintage orchids, sunset coral and Monterey blues and pinks.
Introducing the new Levi’s® Curve ID ankle skinny – the latest innovation from Levi’s® Curve ID. It’s all about shape not size with a shorter length. Available in refreshing palette of spring colors: bright indigo, tomato red and sunset coral to authentically crafted and worn looks.
The must-have look for him this spring/summer – shorts in vibrant hues and great patterns giving a comfy, distinguished, yet wholly, less casual look.
The Men’s collection Spring/Summer features new washes for Water<Less™ jeans. Water<Less™ jeans by Levi’s® are made using significantly less water. The average pair of jeans uses 42 litres of water in the finishing process. The Water<Less™ collection reduces the water consumption by an average of 28 percent and up to 96 percent. So far, Water<Less™ jeans have helped save more than 156 gallons of water.
Levi’s®, the world’s original and definitive jeans brand and number one jeans maker globally for men and women, is continuing to lead the market through authority in denim, fit innovation, craftsmanship and sustainability.