Hail the luxurious Italian Fashion Gods! Liu Jo is now in the Philippines – and in Cebu! The first ever Liu Jo concept store that displays Liu Jo Jeans and Accessories SS2010 Collections was recently unveiled at Ayala Center Cebu last , amid the cheers of Cebu’s fashionable set and A-list personalities.
From left to Right – Ferdinando Previdi, Fernando fornaciari, Liu-Jo Managing Director;
Ayee de Guzman, Linea Italia Operations Manager; Alfredo Panicucci, Linea Italia Chairman;
Ayee with Stylefirm Director Dexter Alazas
With branches in Berlin, Moscow, Zurich, Milan, Warsaw, Beijing, Athens, Poland, Spain and Hongkong among others, Liu Jiuo is one of the most successful fashion labels in Italy and holds a prominent status in the European fashion industry.
Linea Italia chairman Alfredo Panicucci and the owners’ Fernando Fornaciari and Paolo Fornaciari were present to formally introduce Liu Jo to Cebu consumers. The event was hosted by Miss Cebu 2008 Sian Maynard and AD Models Femme Loise Tan, Miss Cebu 2009 Kris Janson and Miss Cebu 2010 Rogelie Catacutan were that night’s live mannequins. Liu Jo’s opening ceremony, a strictly Italian affair, was also brought to you by the Dexter Alazas’ Stylefirm crew Claire Elardo, Dahlia Alazas and make up artists Gari Son.
Loise Tan, Former Miss Cebu, Rogelie Catacutan Miss Cebu Runner Up and Kris Janson, Miss Cebu 2009
Behold – Here lies Liu Jo’s Women’s Collection Spring Summer 2010! Aren’t they just gorgeous!?
This dress is worth all the unimaginable diet regimen I will go through.
I saw the tags on these belts – they range from 6,000 to 8,000 pesos.
The material will last you until you are 80 years old.
Members of the press, Cebu VIPs and special guests shopping appetite glutted when Liu Jo announced a P1,000 discount on ALL items just for that day. Guests were also treated with gifts from Liu Jo and a discount voucher on their next visit.
Liu Jo is located at the Ground Floor, Paseo Marina, Ayala Center Cebu beside Linea Italia. Open daily from Mondays to Sunday 10am-9pm.
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**Text and photos by Kristine Roa. Reproduction without consent is not allowed.