As the Make Your Own Havaianas in Cebu for 2013 looms near, let us go back to 1962 when Brazilians where the first to set foot on the now popular flip-flops and how it then crossed many oceans and reached faraway shores. Since then, it has transformed the common notion of flip-flops from a one-dimensional staple to something fun, fashionable and functional for people who live like it is always summer. Aren’t you glad Brazilians thought of the Philippines to expand, too, where everyday is always summer?
More than just a must-have, the world’s favorite flip-flops brand has become a beacon of creativity. When these buttery soft soles washed up on the tropical island paradise of Cebu in 2006, it brought with it an annual, much-celebrated event called Make Your Own Havaianas which was typically staged in key fashion capitals like New York, Tokyo, Paris and Sydney.
Year after year, Havaianaticos, armed with nothing more than this potent force called imagination, cook up colorful combinations, mixing, matching and embellishing until they see their mind’s creations come alive. It is a wonderful process and an exhilirating experience, one that has become a celebration of self expression.
This year, Havaianas collaborated with Filipino illustrator Dan Matutina for the first ever Make Your Own Havaianas glow-in-the-dark commemorative pair featuring spacemen with space markers connecting the stars to form images. Each MYOH pair comes in an exclusive canvas bag, which can be personalized with the colored pens enclosed. Share your MYOH journey by using the #MYOHC2013 tag on your online posts.
Check out more photos of the Make Your Own Havaianas Manila leg. For more Make Your Own Havaianas Cebu stories, click here.
A.L. Amizade Marketing, Inc. is the exclusive sub-distributor of Havaianas in Central and Eastern Visayas. In Cebu, Havaianas is available in All Flip Flops branches in SM City Cebu, SM City Consolacion and Ayala Center Cebu, Rustan’s, Republik at the BTC, Maribago Bluewater Resort, abaca Boutique Resort, Walk In Shoppe at the Imperial Palace Lobby, Virus Boutique at The Henry Hotel, R.O.X Ayala, Bridges Salon at The Gallery Mabolo, the Marco Polo Lobby Shop, Urban Superior and Playpen (Havaianas Kids Line) at the Banilad Town Centre and district32 at the Mactan Airport. For more information, check out www.havaianas.com.
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