Etam Spring is synonymous to Natalia Vodianova. Ever since she was branded as ambassador for Etam, the supermodel-mom is also designing a capsule underwear collection for the French lingerie brand which was showcased on the Paris catwalk last January. Etam is a French lingerie label — very popular in Europe, and very decent quality-wise for daily wear. Would you be excited to know that this luxury brand is now open in Cebu? Check out Natalia Vodianova’s Etam Spring/Summer 2011 Collection now available in the market.  Natalia Vodianova Etam SS2011 in Cebu Fashion and Shopping

 Since spring 2009, Natalia Vodianova has been the new face of Etam. An icon in the world of fashion, she perfectly embodies the brand’s femininity and modernity through her passion, seduction and grace. Through her softly striking beauty and personal and professional commitment, Natalia Vodianova has become the face of a brand that has been devoted to women for almost a century. Etam has given Natalia free rein to create her own “Natalia for Etam” collections, all products of her imagination and inspiration. (Etam)

Natalia Vodianova's Etam Spring/Summer 2011 Collection

Natalia Vodianova's Etam Spring/Summer 2011 Collection

Natalia Vodianova's Etam Spring/Summer 2011 Collection

She expresses her personality through a variety of designs, whether everyday or more sophisticated, and you can be sure that whatever she creates will be a breathtaking triumph. She draws her inspiration from timeless iconographic images, her love of dance, music and movement, and her Russian origins. Natalia Vodianova's Etam Spring/Summer 2011 Collection

Integrity, enthusiasm and generosity have been the guiding principles for both Etam and Natalia, and it is these shared values that make Natalia their ideal ambassadress. 

Aren’t plunge soft cup bras in coral and red lace lingerie sets very romantic?

Natalia Vodianova's Etam Spring/Summer 2011 Collection

Natalia Vodianova's Etam Spring/Summer 2011 Collection

Etam, the number one lingerie fashion brand in Europe with nearly 5,000 stores all over the world, has established its name in the market for decades. With a highly successful chain of boutiques, it continues to expand outside of Europe. Etam also offers beautiful accessories, including stockings, bags and pouches, footwear and of course, sexy handcuffs. Aside from these, Etam carries trendy swimwear, bodysuits, lingerie add-ons such as brassier pads and straps, and comfortable loungewear and sleepwear. Etam, which focuses mainly on female lingerie, offers both fashion and function, allowing the Filipina to express her own personality and imagination in an infinite number of ways without sacrificing comfort. In the Philippines, Etam is located at the 2/F Mall of Asia and G/F Paseo Solana, Ayala Center Cebu. Keep posted for the Etam lingerie that I acquired and the features of the Etam Lingerie store in Ayala Center Cebu all in separate posts. Toodles!

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**Photos from ETAM’s PR unless otherwise stated. Reproduction without consent is not allowed.