Confident.  Achiever.  Responsible.  Witty.  Sensitive.  Passionate.  Committed.  Meet the new breed of POGI.  These days, being pogi is more than just having naturally good looks. It’s about having the right attitude that truly makes the difference.


And leave it to internet action star Ramon Bautista to show us what being pogi is all about.

NIVEA FOR MEN, the world’s no.1 men’s skin care brand, partners with Ramon Bautista to advocate this movement of being more than just looks, but also having the right attitude to go with it.  So don’t just be a pretty face, be #LikeAPogi! Just like Ramon, put your personality at the forefront and charm your way to the top with wit, humor, and dashing confidence just #LikeAPogi!

And to highlight this new gained confidence, NIVEA FOR MEN came up with improved Whitening and Oil Control ranges, now with enhanced effects to help you be a #likeaPOGI.

The Whitening range has 10x whitening effect, superior oil control and pore minimizing benefits, thanks to NIVEA’s breakthrough discovery in skin whitening, Whitinat® or also known as Rucinol, which is proven to be 10x more effective than Vitamin C.

As part of the campaign, NIVEA FOR MEN launched the Like a POGI Facebook contest and joining is easy! Just post a video, not exceeding 3 minutes, showing how you are #likeaPOGI.  More than P100,000 worth of prizes are at stake plus the winner gets to appear in a video with internet icon, Ramon Bautista. App link :

Now you can be #likeaPOGI and be your own “Ramon BautiSTAR” with NIVEA FOR MEN! So what are you waiting for? Visit the NIVEA FOR MEN Philippines Facebook Page and be #likeaPOGI now!