Project Runway Philippines Season 3 Casting Call in Cebu

From the local series that spawned talented designers from all over the Philippines is now on its third season and they are coming to Cebu! Nationwide auditions for promising designers will be held at Pryce Plaza Hotel, Carmen Hill, Cagayan De Oro City on Aug. 20 and 21; Marco Polo Hotel, Lahug, Cebu on Aug. 27 and 28; Hotel Supreme, Magsaysay Avenue, Baguio City on Sept. 3 and 4; and at Jungle Gym,, Kamagong Street, Makati City on Sept. 6 and 7.  The 3rd season of Project Runway Philippines will be hosted by model Tweetie de Leon and will premiere on ETC in February 2012. This will be the biggest Project Runway Season by far!

During the press conference for “Project Runway Philippines,” show judge and designer Rajo Laurel noted that though many Filipino designers such as Monique Lhuillier and Furne One have already made big strides abroad, there’s always the need to look for young blood as the fashion scene evolves non-stop. He said that the new ones are lucky since they come in “the Age of Asia.”


According to a release, the 3rd season of “Project Runway Philippines” will focus on showcasing “the uniqueness of Filipino designers on the global stage…centered on Filipino, pride, character, materials and culture.” The contestants will go through 12 challenges which will determine the best of the best. The ultimate winner will have his designs walked down the runway by models from the Professional Models Associations of the Philippines (PMAP) during Philippine Fashion Week.    

Winners of Project Runway Philippines” will get to take home 500,000 pesos cash, a short term fashion design course at a top European Fashion school, start-up business package of 10 units of sewing machines, a 10-page fashion spread in Mega Magazine, a two month apprenticeship with Asian Institute of Fashion’s top industry fashion designers, and a full scholarship for a four year design program at the Asian Institute of Fashion at iACADEMY.

Aside from Tweetie de Leon, Laurel and “Project Runway Philippines” judge Apples Aberin and mentor Jojie Lloren, award-winning French director Henri De Lorme will be the show’s artistic director. Recall that the top finalists from the previous seasons Philip Tampus, Lory Villareal, and Lord Maturan. (Inquirer)

Complete mechanics at What are you waiting for, Cebu!

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  • Evelyn Sineneng-Smith

    Carla Zimbelman, Professor of “Couture Techniques” class of the Fashion Department of Monterey Peninsula College invited FilAm Small Business Expert,

    Evelyn Sineneng-Smith, to give a presentation next week to Ms. Zimbelman’s students regarding the life and career of Monique Lhuillier,

    currently one of the most prominent FilAm fashion designers in the United States and globally, the other one being Josie Natori.

    Ms. Sineneng-Smith will talk very briefly about Monique Lhuillier’s family, and will focus more on Ms. Lhuillier’s contribution to the art of “Haute Couture”, specifically her bridal designs and the couture techniques she used in creating her bridal gowns.

    In addition, because Ms. Sineneng-Smith will be addressing fashion students who might or will choose to enter a career in haute couture in the fashion industry, she will talk more extensively about Monique Lhuillier as a fashion designer, and “Monique Lhuillier”, the business empire. She will cover the following business topics, (as of press time), as it relates to “Monique Lhuillier”, the business empire:

    1. starting a career in fashion

    2. working for a fashion house vs. going into business as an entrepreneur (Monique Lhuillier, the business)

    3. copyrights and trademarks
    …copying Monique Lhuillier’s designs?

    4. infrastructure of a fashion designer’s business
    or the “army” behind Monique Lhuillier

    5. the business entity of “Monique Lhuillier”

    6. creating and managing the fashion designer’s name brand
    …”Monique Lhuillier” the Brand

    7. marketing the fashion designer in the digital age

    Ms. Sineneng-Smith’s first career (and continuing today) was in the fashion industry, working in the Fashion District in New York in the late 60s, right after graduating from the College of the Holy Spirit in Manila. Her second career, after Law School, was in the Immigration field, where she spent what she calls a “very intense 18 year career”. Her third and current career, continuing her entrepreneurial drive, is as a Silicon Valley Internet Geek, which helps small businesses get into the digital age of Marketing.

    “Because remember, obtaining your ‘green card’ is only the beginning of your long journey here in America”., says Evelyn Sineneng-Smith.

    You can view her website at

    Evelyn Sineneng-Smith is extensively educated in the United States and lives in Silicon Valley

  • Evelyn Sineneng-Smith

    Evelyn Sineneng-Smith recently conducted a lecture to the Haute Couture

    class of Carla Zimbelman at the Monterey Peninsula College in Monterey, California.

    Evelyn described to Ms. Zimbelman’s students the haute couture techniques utilized by

    Monique Lhuillier in her bridal gowns, which were worn by, among others, Britney Spears when she married

    K-Federline, Christine Baumgartner (to Kevin Costner), Vanessa Manillo (to Nick Lachey). The students were

    at awe at the incredible detail in these gowns, which cost from $5,000. to $25,000.! Evelyn referred

    to Monique’s craftsmanship in creating handmade roses, origami flowers, frayed ruffled organza, lace over

    lace embroidery, the details which can upgrade an ordinary simple gown to “haute couture” level.

    The segment about “Monique Lhuillier: The Business Empire” was more interesting to the students,

    who may pursue a career in Haute Couture. Evelyn discussed the infrastructure

    of Monique Lhuillier’s design business, from her flagship salons, to her accredited bridal salon distributors, to the

    corporate indentities, to the licensing of her designs, which now extend to dinnerware, stemware, fine printed invitations, beautiful

    scented candles, and others. Monique Lhuillier’s bridal designs are sold in the finest bridal salons globally,

    all over the US, Canada, South America, Asia, Europe, the Middle East, and the Pacific Rim countries.

    The buzz in the fashion industry is that she is “competing with Vera Wang”. Well, there’s also Georgina Chapman,

    another designer with the same caliber and with the same “deep pockets”.

    Ms. Sineneng-Smith was able to lecture on Monique Lhuillier from three different perspectives: business, legal

    and fashion, three areas where she spent her education and career. She concluded her lecture by

    inspiring the students that, even if they may not come from a very affluent family like Monique Lhuillier,

    they can still make it in the fashion business if they continue to develop their creative talents.

    Ms. Sineneng-Smith believes that one should continuously learn new skills to remain competitive here in America,

    and that “obtaining a green card is only the beginning of an immigrant’s long journey here in the United States.”

    You can view her at

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