The spirit of Paris does not only lie in the overwhelming Eiffel Tower or grabbing a croissan at a cafe where you cannot even pronounce the name. We do know that the French capital is synonymous with delicious lingerie and it doesn’t just stop at tourist landmarks and baguettes that makes you appreciate French’s propensity to be indulgent in their underwear. I have this very innate affinity for teddies and tap pants and saucy frills – naughty and nice and remniscent of men bringing home something for their sweethearts for their own tiny delight. Ah, how selfish! But we do giggle and say, thank you. Women are courteous like that.

Etam Lingerie Cebu


Men might as well declare death in months while they make a will if women go on with that charade.

“Château Haut-Brion 1959, magnificent wine, I love French wine, like I love the French language. I have sampled every language, French is my favorite — fantastic language, especially to curse with. Nom de Dieu de putain de bordel de merde de saloperies de connard d’enculé de ta mère. It’s like wiping your arse with silk, I love it.”
— The Merovingian, The Matrix Reloaded

Etam Lingerie Cebu

Black lace bra P1,900 – Black garter belt P999

Top of the line lingerie brand, Etam, has clearly held a soft spot in my heart. Everything is an ode to femininity and its power of seduction is inspired by silks, lace and satin. Gone are the 60s approach to lingeries as a functional product. Women would revolt!

Etam Lingerie Cebu

Red lace knickers P999

This latest trip to Etam was full of sensuality treasures. I adore the lace bra, the satin robe, the red bottoms and the black garter belt.

“I speak Spanish to God, French to men, Italian to women and German to my horse.”
— Carlos I a.k.a. Karl V

Size and comfort will be the top most important factors for skivvy shopping. *insert giggle*. Nothing revealing but I do want to wear it again. All the time. I’ve recently worn the lacy black bra under a tiny blazer for a little peek-a-boo moment. Funny how that turned out.

Etam Lingerie Cebu

Satin robe in metallic grey P1,900

Because I know what was underneath my clothing, I am instantly in a good mood. Etam Lingerie is located at 1F Paseo Solana Ayala Center Cebu.