Are you ready? Inspired by the creativity and dynamism of New York fashion, the fastpaced shopping culture of Singapore and Hong Kong, and the wave of technology-enabled fashion start-ups from Harvard Business School, AVA (, the first invitation only shopping community in the Philippines, is now live!

With handpicked merchandise offered at up to 70% off, the online retail portal offers fashion’s finest pieces for fashion’s finest women. “Our team of experienced and renowned buyers curates only the best value items from brands that are known and desired. We feature apparel, footwear, and accessories, and right now, we’re launching with some of Manila’s sought-after designer labels,” says AVA cofounder Jen Kelly. “At its core, AVA is a twosided network: fashion curators with the finest taste, and discerning AVA customers, for whom they select these fabulous items,” adds cofounder Oliver Segovia.


AVA, the Philippines’ first members-only shopping community for fashion, kicks off July with its second RAJO LAUREL Private Sale. This private sale features a cornucopia of chic, versatile pieces fit for evening events, cocktails, and the workplace. All pieces are available exclusively on and are up to 40% off. Hurry! Like all AVA private sales, the Rajo Laurel Private Sale is for a limited time only.

AVA members can avail of FREE SHIPPING for this sale by typing in the coupon code “05062011” prior to check out. Request membership at

House of Laurel, Rajo’s exclusive label, launched its first sale on AVA last May, featuring the Savage Mythology collection. “Rajo is arguably the most sought-after designer in the Philippines today. Over the years, his design philosophy has built a loyal following across market and product segments. He’s not just known for his couture, but for his ready-to-wear, men’s, and children’s lines as well. To have a brand synonymous with sophisticated design and craftsmanship and have that brand stand the test of time are truly remarkable achievements,” says Ria Aquino, AVA’s Brand Manager who manages the site’s private sale events.

AVA launched its first private sale last April 8. Since then, the trendy and easy to use site has featured brands such as BCBG Max Azria, Vita Fede, Aranaz, Armani Exchange, DKNY, and Miss Sixty. On July 8, AVA launches its first pre-sale for Jeffrey Campbell styles not available anywhere else in the Philippines. Now that is exciting! I’m ready to do all kinds of businesses and jobs such as writing a will just to get more monies! Pretty sure all shopoholics can relate.

For more information about AVA, visit or contact Oliver Segovia at +63 917 813 07 84 begin_of_the_skype_highlighting +63 917 813 07 84 end_of_the_skype_highlighting or or Jen Kelly at + 1 857 654 71 20 begin_of_the_skype_highlighting + 1 857 654 71 20 end_of_the_skype_highlighting or