Props to Beiersdorf for preparing the future growth for the NIVEA brand who is celebrating its 100th birthday this year. NIVEA’s anniversary celebration will be a worldwide campaign that focuses on building a new generation of NIVEA aficionados while celebrating with its global consumer fan base. And guess who will help serve as NIVEA’s voice to engage a new generation of NIVEA fans?


Rihanna has just been named the voice of the brand’s “100 Years Skin Care For Life” campaign. NIVEA’s new TVC reflects this mission with Rihanna’s California King Bed, with the lyrics that perfectly capture close connections and the intimacy of touch.

“Over the past 100 years, NIVEA has been an iconic skincare brand across the world. Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are,” said Markus Pinger, member of the board, responsible for Brands. Talk about a digital celebration! Everything we do online or basically just engaging in social networks actually build a consumer following and the trusted NIVEA brand enters its centennial with a clear view of the digital generation ahead.

NIVEA has always been a staple in our home for decades and the brand’s loyal following makes consumer enjoy better skincare for life. Whether you are male or female, young or old, fair or dark, oily or dry and anything in between, NIVEA cares for your skin.

Have you discovered any NIVEA Crème breakthrough since? Or has any NIVEA product made you swear loyalty on the brand? Relate this with NIVEA’s Skin Care for Life Campaign through your SKINtimate Stories. Wow, 100 years in the making – happy anniversary, NIVEA!