Hi summer! I though you couldn’t get here any earlier! Sucks that I didn’t get to be in my desired weight for 2012 (if you ask, you get shot) but that did not exactly stop me from sporting bikinis and tankinis and anything with -nis! A recent trip to Boracay island last February prompted me to scout for a bikini pair that is Instagram-Facebook-Pinterest-worthy and one favorite go-to beachwear online shopping boutique happened to just release their summer 2012 styles!
Yes – Soak!
SOAK swimwear, the country’s first online swimwear brand has been heating up the summer shores since 2007 with their sensual yet sophisticated swimwear designs. Established by business partners KD Syiaco and Angela See as an online store, 5 years ago, the mini label’s first collection exceeded projected sales. From their first 14-piece collection, the business and the entire brand certainly sold out collection after collection.
Today, Soak Swimwear‘s bikinis have not only touched the pristine local shores of the Philippines, but have also made their way to the beaches and pool parties of France, Spain, Dubai, Singapore, Indonesia, Thailand, L.A., New York, Shanghai, and the Caribbean, among others. They, in such a short time, have managed to build an international following.
Check out a personal pick for this year’s summer trip which I hope will not be the first and last –
Soak has been known for their stylish hardware and trendy mix of prints –
With numerous swimwear brands in the market, the SOAK swimwear woman identifies herself with the jet setting lifestyle. “She has taste, she knows her style and is comfortable in her own skin,” KD says. Being true to the brand’s international flair, their designs embody a luxurious worldwide appeal. “She’s a world traveler, with a passion for enjoying the good things in life,” she adds. It aims to redefine the concept of beach wear style.
Summer, once again is here, it’s time to hit the beach, get a tan, and soak up the sun in SOAK swimwear. Go ahead, sip that cocktail, get that golden tan and watch the sunset while looking glamorous. SOAK is available in RETAIL LAB at the Power Plant Mall, FLIRT WAXING LOUNGE, HOTPINK, SM Cebu and Ayala Cebu. You can also reach them online via soakswimwear.multiply.com and Facebook.
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**photos by Kristine Roa unless otherwise stated. Reproduction without consent is not allowed.