Ayala Malls, Tiger 22 and The Philippine Star invite you to Style Origins at the Ayala Activity Center starting June 15 to 24.  Ayala Malls has always shaped the lifestyle of Filipinos, and the introduction of this latest fashion series continue to reinforce its position at the premiere lifestyle and shopping destination. With much fanfare and a healthy dose of hype, Ayala Malls Style Origins has redefined and elevated retail experience through a reverent series of unique lifestyle initiatives this June.

 STYLE ORIGIN CEBU AYALA CENTER

Together with Tiger 22’s DJs and the city’s community brand ambassadors, Style Origins will kick off with High Street Fashion Show, Fashion Beats. The perfect mix of world class and local brands housed in each of the Ayala Malls will give metro’s style savvies a chance to preview the latest collection for Spring-Summer with the latest collection from Top brands such as Bench, Bayo, Kamiseta, Warehouse, etc, while local band Never The Strangers, whose hit single, “Moving Closer”, peaked in the local hit charts this year will accompany them on stage on June 15, 4pm at the Activity Center.

Bringing together fashion designers across the city’s grid in one place, Ayala Malls Style Origins in Ayala Center Cebu will feature dudes taking the center stage in Mensweek after the Fashion Beats show by 6pm on June 15. The main event showcases the first ever men’s show in the Philippines, showcasing collections of more than 20 Filipino designers. Among these featured designers for the Cebu leg are Phillip Rodriguez, Arcy Gayatin, Yvonne Quisumbing, and Cary Santiago.

See you, Cebu!