“In the demi-monde of fashion where everyone claims authority, it is just highly imperative that a show must transpire to impose that authority.”

Samsung and her counterpart’s Philippine Daily Inquirer and the rest of the sponsors’ Folded and Hung, YOU, Kipling, Nike Sports, Technomarine, Speedo, and Havaianas all presented one ramping fashion show they call the Inquirer Lifestyle Series for Fitness Fashion last November 8 of 2008 at the Waterfront Hotel Pacific Ballroom in Cebu. The show were enthused by casual and fitness apparel all made by the country’s top fashion designers that we pay lip service to and Cebu’s MAC and Manila Models.

Cybill Gayatin wearing Edwin Ao and YOU

MAC Model Melissa Basubas on Philip Rodriguez and Havaianas

Jedda Hernandez in Arcy Gayatin and Technomarine

Model wearing Louis Claparols for Kipling

Jedda wearing Cary Santiago

Akihiro Sato in Lord Maturan and Penshoppe

Fitness Fashion at the Waterfront Hotel and Casino cebu

Lulu Tan Gan for Speedo

Sportswear is key – thanks to Joey Samson, Louis Claparols, Tonichi Nocom, Protacio Empaces, Jun Escario, Rajo Laurel, Philip Rodriquez, Vic Barba, Rhett Eala, Arcy Gayatin, Randy Ortiz, Cary Santiago, James Reyes, Lord Maturan, and Edwin Ao. See photos below as captured by Paolo Mañalac. Thanks, Benjie Ordonez, may you rest in peace.

The show’s last hurrah was the designers’ recognition of the show especially Inquirer LIFESTYLE’s EIC Thelma San Juan! The Fitness Fashion show aimed to blend alternative pieces, create fashionable ensembles and maintain an active lifestyle. Fitness Fashion was another Jackie Aquino-directed baby.