Ayala Center Cebu’s Style Origin Lights Up The Runway With This Season’s Inspiring Trends On July 11 & 12

Fashion takes center stage once again as Ayala Malls, the country’s leading lifestyle and shopping destination, presents the annual Style Origin, its signature event that features a series of activities that celebrates fashion innovation and inspired designs.

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Since it was launched in 2011, Style Origin has trained the spotlight on select heritage fashion brands, global icons as well as emerging names in the industry, highlighting their craftsmanship and passion for design that has delighted fashion mavens and loyal shopping patrons year after year. It brings to the forefront exciting fashion forecasts and retail lifestyle must-haves through grand exhibitions, runway shows, and stunning in-store displays, all aimed to invigorate your fashion senses as well as inspire your growing seasonal wardrobe.

Presenting the generation’s vibrant style, this year’s Style Origin 2015 kicked off at Greenbelt last May then headed to Market! Market!, Abreeza, Centrio, Glorietta, Alabang Town Center, Trinoma, Fairview Terraces, Bonifacio High Street and Harbor Point. It will culminate this weekend with two back-to-back fashion shows at The Gallery of Ayala Center Cebu.

On Saturday, July 11 at 6 p.m. men will find themselves welcomed into the fashion circle at Mensweek, which offers collections specifically created for the male style savant’s unique tastes and needs. Incorporating a sophisticated, masculine touch to the celebration of fashion and beauty are designers’ Rhett Eala, Sassa Jimenez, Bang Pineda,  Gian Romano, Joey Samson, and Cebu’s very own Edwin Ao, Protacio, Yvonne Quisimbing, Philip Rodriguez and Cary Santiago. The students of Slims and College of Saint Benilde will also be presenting their own original showcases.

On Sunday, July 12 at 6 p.m. revel in this year’s newest high street styles as imagined by trendsetting brands during the Highstreet fashion show. The community lifestyle showcase will feature Cebu personalities sharing the runway with top models wearing the collections of All Flip Flops, Artwork, Bench, Bratpack, British India, Celine, Citizens of Summer, Clarks, Converse, Cotton On, Delsey, Esprit, Etam, Flight 001, General, Gingersnaps, Grind, HE By Mango, Herschel, Human, Janylin Shoes, Karimadon, Kashieca, Keds, Lady Bag, Loalde, M+F Girbaud, Mango, Mango Kids, Nima, Nothing but H2O, Original Penguin, Osk Kosh Bgosh, Parfois, , Petit Bateau, Res Toe Run, Skechers, Sledgers, Sneek Peak, Sperry Top Sider, Swatch, Topshop, Tumi, Wrangler and XOXO.

With beautifully-curated displays, more inspiring collections and exhibitions, and a wider reach, Ayala Malls’ Style Origin becomes the destination where style is not only discovered, but proudly celebrated.

Catch the spectacular styles and creative collaborations at the region’s premier destination for shopping, dining and entertainment. Giving you more reasons to celebrate the southern style, Ayala Center Cebu is giving away shopping sprees of up to P20,000 every week with the Love to Shop promo. To join, present P1,000 worth of single or accumulated receipts dated June 5 to August 31 from any of the participating merchants at the expansion wing, or P2,500 worth of single or accumulated receipts from Rustan’s Department Store and Rustan’s Supermarket to the Concierge desk at the new expansion. For inquiries and further details, visit the Privileges Desk or contact (032) 232 0380. For the latest updates, like Ayala Center Cebu on Facebook at www.facebook.com/AyalaCebu and follow @AyalaCenterCebu on Twitter and Instagram.

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