Japanese Lifestyle brand MUJI has soft opened in Cebu earlier this year at the more vibrant Ayala Center Cebu and offered flair beyond compare to Cebuanos (and neighboring cities!) a functional design philosophy that adds to our cosmopolitan shopping. MUJI recently opened a functional exhibit at the Gallery, showcased their bestselling items in super fun displays and held an exclusive event last March 28 to officially launch introduce MUJI CEBU to the public.
Muji opening in Cebu means it is definitely setting its sights on the growing number of retail customers in the Visayas area. Even Anton Huang, the SSI Executive Vice President who flew in to Cebu (actually, this is one of the many visits he will be doing to the city after SSI opens F&F, Zara and more this year), was very happy with the reception of the Cebuanos. He personally thanked the Cebuanos last Friday and encouraged everyone to try out the items and see them for themselves.
We hoped you didn’t miss the MUJI display exhibit that was on display at The Gallery and get to MUJI-yourselves with their DIY-colors and stamps on blank canvasses that you can make it uniquely your own. Check out the array of clothes in basic colors such as white, black and grey or the toiletry display like handgels, the stainless steel pots, table settings from cutlery to plates, and their bestselling pens and notebooks.
Muji’s grand launch was an event that reflected the values that the brand stands for —- essence and function. It was a simple affair that began with the ceremonial toast led by Stores Specialists Inc.’s (SSI) external vice-president Anthony T. Huang and Zee Lifestyle publisher Eva Gullas. Showing up in their ‘light and easy’ best were some of Cebu’s most notable, including Iris Arcenas, June Alegrado, Lana Osmeña, Deborah Hayes, Christine Lim, Gerald and Gayle Cheok, Bee Urgello, Anna Hyatt, Frances Siao, and SSI’s Marketing Communications Manager, Malu Francisco.
Guests were served Moët & Chandon champagne the entire evening as they toured the exhibit, which showcased how MUJI prides itself on streamlined functional design that eliminates excess decoration, basic and understated colors made to blend and not dominate, value for money, and a complete lifestyle product range encompassing all aspects of life. Some of the showpieces included luggage, clothes, stationery, and wall-mounted CD players; while MUJI’s kitchen utensils and its popular colorful pens were also displayed through art installations.
Everyone was also inspired to be creative through the MUJI Yourself corner, where they could create and customize their own aprons. Muji Yourself is a new concept introduced by Muji to appreciate simplicity as an open canvas for rich design ideas. To further explore such creativity, guests were sent home with goody bags packed with Muji notebooks and pens in different colors.
See also: Dine at the new Circa 1900 Cebu Opening
Muji Cebu’s 417-square meter floor area is the home to over 30,000 units of functional, eco-friendly items from various different product categories. A complete selection of lifestyle products from furniture, housekeeping, kitchen and dining utensils, storage, health and beauty, travel, men’s and ladies’ garments, stationery and food items are made available to Cebu residents and visitors from Iloilo, Cagayan de Oro, Davao and other nearby provinces.
Have you been to Muji Cebu lately? What were your favorite finds? We have listed our MUJI CEBU favorites here.
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